The letterforms are cut to run parallel to the leading edge of the outer symbol triangle but still maintain the stability of our mid-weight non-italicized font. With those objectives in mind, we are illustrating Bend Studio’s technical innovation with a forward directional look. Over time it should be easily identified as a symbol of gaming just like a certain swoosh is of sportswear. Ideally it would be the kind of logo that is recognizable to gamers on the street without the need for a wordmark. It should feature simple, high-tech geometry but also represent the constant motion of creativity. “We set out to create a new identity that would be cutting-edge, abstract, and minimalist. Bachelor, drag a line in the Deschutes River, or take a long hike in the wild. After a day in the office, we like to plug into adventure and use our extra life to shred the slopes at Mt. Located at the base of the beautiful Cascade Mountains in Central Oregon, Bend provides us with a unique lifestyle where we can work in tech, but live life analog. Our new Bend Studio logo represents an abstract and modern interpretation of the studio’s history, location, and lifestyle. Because the Bend Studio logo is split into a symbol and a workmark, we have more flexibility with the symbol.” – Shay Casey “The wordmark and symbol were designed to be graphic and bold, so that we utilize numerous variations in colorways and stylised treatments of the symbol (exampled below), while still maintaining an identifiable brand identity. As we reflect on our past and look toward the future, we are thrilled to unveil the new Bend Studio logo to you all. From the iconic Syphon Filter series to Resistance: Retribution, Uncharted: Golden Abyss, and Days Gone, we strive to provide our players with high-quality experiences that create a lasting impact. With 29 years of experience in game development, Bend Studio has had a rich legacy in video games.
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